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Remodeling
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Digital survey of Lake Country remodeling contractors
43.0608° N / 88.4037° W

The homeowner emailed three remodelers.You replied last.

I build a website for your remodeling company during a 14-day free trial, on your own domain. Card on file, first charge on day 15, cancel anytime.

Card on file, nothing charged until day 15. Your 14 days start the day the site goes live, so setup time never eats your trial.

What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet
Sheet 02 · The lost job
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Thursday night, 8:40pm. A finished basement, budget around $45,000.

This happens to remodelers every week. Not because the work is bad. Because your crew are on a project and nobody is at the phone.

  1. 8:40pmA homeowner in Hartland finishes a Pinterest board and searches "basement remodel near me" on her phone from the couch.
  2. 8:52pmShe opens the contact form on three sites that came up and types the same message into each: square footage, budget range, and "looking to start this spring."
  3. 8:54pmOne site auto-replies in under a minute with a next step and a scheduling link. She books a Tuesday walkthrough right there.
  4. Friday, 9amYou see her email in your inbox between two job-site calls. You mean to answer it at lunch.
  5. Friday, 4:15pmYou reply. She writes back that she already booked a walkthrough with someone else, but thanks anyway.
  6. 3 weeks laterThe permit for her basement goes out under a competitor's name. Your quote never got written.
Sheet 03 · Where the calls go
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Where the calls go.

Three places remodelers lose work they already earned.

The quote goes cold before you follow up

You walk the job, write the number, and send it. Three weeks pass while the homeowner collects two more bids and you never call back. The job closes without you in the room.

Your site still says 2019

The homeowner researching a $40,000 kitchen checks your site before she checks your reviews. Old photos and a contact form that goes to a Gmail you check twice a week read as a smaller outfit than you actually run.

You're on a ladder or under a job when the call comes in

A homeowner ready to sign calls once. If it rings out, she calls the next name on her list, not yours a second time. Big-ticket jobs rarely wait for a callback.

Sheet 04 · What gets built
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A site for a remodeling company owner, page by page.

Built on your own domain, on accounts you own. The $2,500 implementation is waived through Oct 21. Run keeps it up for $97 a month if you ever drop the growth system.

PageWhy it is there
HomeStates the trade, the towns you serve, and what a project with you looks like start to finish.
KitchensThe highest-intent search term for your business, with real project photos and a price range.
BathroomsSecond most searched remodel type, same structure: scope, price range, timeline.
BasementsBig-ticket, long-cycle project. Sets expectations on permits and timeline up front.
AdditionsCatches the homeowner planning a bigger, slower project before they've picked a contractor.
GalleryBefore-and-after photos sorted by room. What homeowners actually click through.
ReviewsPulls your live Google reviews onto the page instead of asking homeowners to trust a claim.
ContactOne form, instant reply, and a number that texts back if you miss the call.
Sheet 05 · Running from day 10
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Running from day 10.

Missed-call text-back

A homeowner calls about her kitchen while you're mid-install with no signal. The call goes to voicemail, and she gets a text back in under a minute so she doesn't dial the next remodeler on her list.

Instant form reply

She fills out the contact form at 8:52pm on a Thursday. She gets a reply before 8:55pm, not Friday afternoon, with a next step already offered.

Review requests after every job

The day the basement is done, the homeowner gets a text asking for a Google review while the new space is still the best room in the house.

Google Business Profile kept accurate

Hours, service area, and photos stay current so the homeowner comparing three remodelers on Google sees an active business, not a stale listing.

What Grow adds, $297/mo

  • Lead qualification and scheduling, so the walkthrough gets booked before you call back
  • Quote follow-up, so a bid you sent three weeks ago doesn't die from silence
  • The review engine, requesting and replying to reviews without you opening an app
  • One new local page a month, plus Facebook ad templates loaded and ready
Sheet 06 · Two plans
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No call to find out the price.

Fixed price, published here. Card on file, nothing charged until day 15. No call required.

Grow

Everything in Run, plus the part that turns leads into jobs: text-backs, follow-ups, review asks, and a new page every month.

$297per month, 14-day free trial
  • Everything in Run
  • Missed-call text-back and an instant reply to every form, day or night
  • A CRM and pipeline, so every lead has a next step and none go quiet
  • Lead qualification and scheduling by text, so a lead becomes a booked estimate without you
  • Quote follow-up that doesn't depend on your memory
  • The review engine: requests after every job, replies, and a monthly count
  • One new local page every month, plus Facebook ad templates and a one-page report
Start the 14-day trial

Or $2,970 a year, paid once, same trial.

Run

Keeps your website up and running. Hosting, fixes, your forms, and an email the second a lead comes in. Pick this if you only want the site.

$97per month, 14-day free trial
  • A website built for your trade, live on your domain. The $2,500 implementation is waived through Oct 21
  • Hosting, monitoring, and maintenance, so it stays up and stays fast
  • Contact and quote forms with an email to you the moment one comes in
  • A lead inbox with every form and call in one place
  • Analytics you can read, plus Google Business Profile kept accurate
  • Two small edits a month: new photos, hours, a price, a new service
Start Run instead

Or $970 a year, paid once, same trial.

Card on file, nothing charged for 14 days, cancel from your account anytime. Your domain and Google profile stay in your name. Need one thing fixed instead? The one-time fixes are priced on the page too.

Sheet 07 · The trial
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The trial is the demo.

1
Day 0

Day 0

Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.

2
The build

The build

I build the site on your own domain and tune your Google profile. You see it as it comes together and approve it before it goes live.

3
Go-live

Go-live

The site and the lead system switch on together. Your 14 days start here, not at signup, so you get 14 days of the thing actually working.

4
Day 15 live

Day 15 live

First charge, or cancel from your account with no call. Only want the site kept up? Step down to Run.

Sheet 08 · The remodeling calendar
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The remodeling calendar.

Winter (Jan-Mar)
Indoor projects. Kitchens, bathrooms, and basements dominate search while homeowners are stuck inside looking at the room they hate.
Spring (Apr-Jun)
Planning season for additions and bigger projects meant to start once frost is out of the ground. Long lead times mean the site needs to convert now for a job that starts in June.
Summer and fall (Jul-Dec)
Additions and exterior-adjacent work run through the build season. Kitchen and bath searches keep coming steady year-round, permit backlogs included.
Sheet 09 · Questions remodelers ask
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Questions remodelers ask.

My jobs are big tickets with long sales cycles. Does a website actually change that?

It changes who's still in the room when the homeowner is ready to sign. A kitchen or basement remodel can take weeks to decide on, and most homeowners only compare two contractors closely. If your reply is slow or your quote follow-up drops, you're out of that shortlist before the decision gets made.

What does it cost?

Run is $97 a month for the site, and Grow is $297 a month with missed-call text-back, quote follow-up, and lead qualification added. Both start with a 14-day free trial, card on file, first charge on day 15, cancel anytime. No sales call, and the site is built on your own domain during the trial.

Do I need a Dwelling Contractor Qualifier before I sign up?

That's a Wisconsin DSPS credential for pulling permits on one- and two-family dwellings, separate from anything I build. I don't touch your licensing. I build and run the site, profile, and follow-up systems around it.

I already have a website. Why switch?

If your form goes to an inbox you check twice a week and nothing replies the minute a homeowner submits it, you're losing jobs to whoever answers first. I rebuild the site, wire in instant replies and missed-call text-back, and keep your Google profile accurate. You keep the domain either way.

What if you miss something we agreed on?

I fix it at no charge, full stop. That's the guarantee, not a sales line.

Can I leave if it doesn't work out?

Yes, month to month, cancel anytime from your account. If you only want the site kept up, step down to Run at $97 a month. Your domain and Google profile stay in your name.
Sheet 10 · Start now
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If this goes sideways, that's on me, not you.

Card on file, nothing charged until day 15. Cancel from your account anytime, and keep the site.

  • You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
  • If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.